Tiler Peck Joins Só Dança as New Brand Ambassador
Tiler Peck, renowned New York City Ballet principal dancer, joins Só Dança as brand ambassador, enhancing brand visibility and promoting inclusivity in dancewear for all shapes, sizes, and disciplines.
Só Dança, a leading global dancewear brand, has announced the appointment of Tiler Peck, a principal dancer with the New York City Ballet, as their newest brand ambassador. Known for her exceptional versatility and musicality, Peck is celebrated as one of the top three American ballerinas and has made her mark in film, musical theater, and television. Her multifaceted career also includes roles as an actress, designer, and choreographer.
The partnership between Peck and Só Dança aims to enhance the brand’s visibility and reflect its commitment to versatility and inclusivity. Helena Hines, COO of Só Dança, emphasized that the collaboration extends beyond a typical endorsement deal, focusing on mutual respect and a shared vision for the future of dance. “We are working together to grow the business and elevate it within the dance community,” Hines stated.
Só Dança offers a wide range of dancewear, from pointe shoes to workout clothes, catering to dancers of all shapes, sizes, and disciplines. As the brand ambassador, Peck will highlight the diversity of the collection and promote the company’s ethos of inclusion.
Peck expressed her enthusiasm for the partnership, noting, “Só Dança is driven by inspired leadership with a commitment to excellence and innovation, which collectively serve as the cornerstone of our partnership.”
Founded in 1986 in Brazil, Só Dança has become a leader in the dancewear industry, known for its innovative designs and global reach. The brand collaborates with top international dancers and prestigious ballet companies, providing quality dancewear in over 35 countries.
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